Ultra Plan is Hi-Health’s private label brand that consists of 150 products across 13 health categories. They needed to upgrade their product brand to not only to compete on shelf but also online. We modernized the brand, updated the logo and carefu
Previous Brand The muted labels, although relevant at the time of creation, became dated next to cleaner, more modern brands. They needed to compete on shelf with a more colorful presence.
Brand Design This collection now boasts bright vibrant colors for approachability, color-coding by category, and clear product identifiers for easy navigating. The logo was updated to match the modern design and align it with the new brand presen
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