One of a series of private label rebranding projects for Hi Health. Original product was called "Just Deeelicious." Hi Health reformulated their protein bar and wanted the packaging to reflect a kind of magical whirlwind of taste. The original pro
Previous Brand The muted brand, although relevant at the time of creation, became dated next to cleaner, more modern brands. They needed to compete on shelf with a more colorful presence.
Brand Design Applying a bright burst of color ignited new energy into the product branding. We integrated simple use of color and white space, ingredient photos, and visible product benefits creating an attractive bar that competes on shelf.
CONCEPT PACKAGING
Original POP display rendering
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