whish Desert Collection
Whish Beauty developed a sub category of natural skincare with a proprietary formula using desert plants called Desert Collection. This collection would harness the enduring moisture retaining qualities of desert plants. I was tasked with developing the conceptual direction for these products. This included original watercolor illustrations* for the background of the packaging. The end result was a luxe, spa-at-home collection initially available only on QVC.
concept renderings
The Desert Collection is 5 major products available in 5 natural scents. Above: concept rendering for the breadth of the line.
mood board
Above: On the left- a soft pastel palette based on scents. On the right- the inspiration for the scents with textures below. Caps and details were sprayed copper to represent the desert’s beautiful natural resource.
INSPIRATION board
Above: On the left- the spa-at-home inspiration.On the right- An example of how this concept would tie in to the inspiration.
from concept to QVC
Above: On the left- the initial launch of the Dream Collection on QVC. Rigid box with 4 products inside. On the right- Host Leah Williams presents the collection.
*My watercolor process is rather organic. I hand paint/watercolor the pieces, scan them and then arrange them in a digital collage. In the final die line stages, much of these are re-composed to create a visual harmony.